The following Wednesday, she came back saying she had changed her mind and wanted another fabric. Then she brought out the one she had bought. We had never seen a fabric so maltreated. It was rumpled. It was dirty.

Attending a Nigerian wedding isn't just about showing up. From expensive outfits and 18K gold jewellery to makeup, hype men and the pressure never to repeat a look, this humorous essay explores the hidden cost of owambe culture.

"Seal is in Nigeria and his team wants to buy fabric for an agbada. I recommended you. They are coming tomorrow." I was so confused that I asked, "Who is Seal?"

I remember going on a date once, the guy hired a combi bus and we were sitting at the back like bus owners. Lol. I was like, what? Do you know what we could have done with all that money?

If someone asked me what most people overlook in business, my answer would be very simple - Understanding the basic economics of their business.

I had spent money. I had travelled all the way here. And yet nothing I had seen felt like the fabrics I wanted to build a business around.